App events are data points that record specific actions of Contacts at a moment in time, such as a user logging in or completing a course.
They provide insight into activity patterns, behavioral changes, and long-term trends associated to a learner in your LearnUpon portal.
Availability: all customers who use HubSpot as a CRM
Access permissions
- Admins with portal permissions: can set up this integration on a portal or sub-portal, and in multiple portals within one realm. You must set up the HubSpot integration in each portal separately
The admin who sets up the integration in LearnUpon needs access to a HubSpot admin account.
Note: for white-labelled portals, admins must log in via the portal's yourdomain.learnupon.com URL, to set up the integration.
How app events work
Each app event includes 2 parts:
- Event types: the structure that defines what Contact data you capture, such as Customer Login
- Event occurrences: individual instances containing specific data, such as a user logging in via the mobile app on March 18
Confirm app events appear in the Activities timeline
LearnUpon's app events about Contacts are available through the integration by default. App events are not available for learners based on HubSpot Users.
An admin can confirm that the app events appear in the Activities tab in the HubSpot instance.
The following screenshot shows a test HubSpot account, at the Activities tab. In this example Integrations > LearnUpon is selected.
App events tell you when learners are using LearnUpon
LearnUpon has added app events to HubSpot, so customers can track their Contact-based learners with reports, and build workflows to support their learning.
App event data appears on HubSpot CRM record Activities to provide context about how users interact with your platform. You can use this data to:
- create detailed reports
- trigger HubSpot workflows
- build segmented lists and lead scoring models
- enable HubSpot Breeze AI agents to identify learning information and suggest follow-up actions
Read this article from HubSpot for more information about app events: App events overview: HubSpot documentation.
Available LearnUpon app events
LearnUpon provides the following events in HubSpot to help you track your learners in the portal:
- Badge awarded: triggered when a user earns a badge
- Badge revoked: triggered when a badge is removed from a user
- Purchase completed: captured when a user finishes a transaction
- User completed course: tracks when a user completes all requirements for a course
- User completed module: tracks progress at the module level
- User created: triggered when a new user account is generated
- User enrolled in course: tracks when a user is added to a course
- User invited: triggered when an invitation is sent to a potential user
- User login: captures each time a user accessses the platform
- User login disabled: triggered when a user's access is removed
- User login enabled: triggered when a user's access is granted again
The following screenshot shows an admin view of a sample Contact in HubSpot. Two events, LearnUpon login disabled and LearnUpon login enabled appear in the Activities tab.
See:
- Custom user data: set up custom fields
- HubSpot integration: overview and features
- Dynamic rules: group users by their email domain, creation date or custom user data